Our Story
Our Story
We are passionate about integrating impact into business.
Founded in 2019, Storyroot is a fully-remote, woman-owned strategic impact studio that designs integrated sustainability strategies, empowers values-aligned brands, and powers more meaningful connections with stakeholders.
OUR STORYROOT
We are on a mission to make purpose a force for positive change by eradicating greenwashing.
Our Theory of Change
We believe in the power of storytelling and need companies to become agents of change.
We want to empower values-aligned organizations to take true accountability for how they show up in the world by approaching impact with the same measurable proof and rigor as bottom-line drivers.
The more companies that think strategically about impact and engage in more authentic, balanced conversations, the more we can hasten a shift from shareholder primacy to a governance model led by all stakeholders.
We demonstrate how environmental stewardship and social impact can become more integrated considerations in businesses’ core decision-making processes.
Our Values
Our goal is for Storyroot to become synonymous with the quality of our expertise and the caliber of our values.
Move At The Speed of Trust*
Move At The Speed of Trust*
Move At The Speed of Trust*
Be Curious
Be Curious
Be Curious
Match Your Enthusiasm**
Match Your Enthusiasm**
Match Your Enthusiasm**
Accept Your Unknowns
Accept Your Unknowns
Accept Your Unknowns
Care Holistically
Care Holistically
Care Holistically
Meet the Team
This is a small, scrappy, award-winning team of sustainability professionals united by our curiosity, passion, and dedication to impact. Each of us has a unique lived experience, diverse perspective, and a specialized background, which, when brought together, help push and challenge our team, clients, and partners, to think in new and different ways.
Katie James
Founder & Owner
Portland, OR
Jillian Spratt
Impact Manager, Comms & Engagement
Chicago, IL
Hannah Perrine Mode
Design Director
Providence RI
Jesse Freeman
Impact Associate
New York, NY
Jesse Freeman
Impact Associate
New York, NY
Sam Brown
Impact Strategist
Carbondale, CO
Sam Brown
Impact Strategist
Carbondale, CO
Rose Ho
Digital Designer
Washington, DC
Rose Ho
Digital Designer
Washington, DC
Hannah Perrine Mode
Design Director
Providence RI
Hannah Perrine Mode
Design Director
Providence RI
Jesse Freeman
Impact Associate
New York, NY
Jesse Freeman
Impact Associate
New York, NY
Jesse Freeman
Impact Associate
New York, NY
Sam Brown
Impact Strategist
Carbondale, CO
Rose Ho
Digital Designer
Washington, DC
Our Key Partners
Sandra Merrell
Swell Advisors
Natania Malin Gazek
DEI Consulting
Cassie Bingham
UVU Impact
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Our Vibes
It is our collective promise to bring integrity, honesty, respect, and joy, to our work every day. This is how we show up.
Our Fund Redistribution Efforts
We’re humbled to maintain a formalized annual commitment to fund redistribution. Each year, we pick one of our client’s impact partners and contribute +1% of our revenue to amplify our collective impact and connect more deeply with the work we do.
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
2024
The Foundation for Farmworkers helps East Coast Migrant Head Start Project families recover from financial emergencies, be free from the fear of family separation, and pursue their educational goals.
Client: Former Director of Sustainability, Daily Harvest
2023
Daily Table is a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to our communities at prices everyone can afford.
Client: UNFI / UNFI Foundation
2022
Green Bronx Machine builds healthy, equitable, and resilient communities through inspired education, local food systems, and 21st Century workforce development. Originally an after-school, alternative program for high school students, Green Bronx Machine has evolved into K-12+ model fully integrated into core curriculum.
Client: Danone North America
2021
Hot Bread Kitchen is a non-profit on a mission to create economic opportunity for women and gender-expansive people, immigrants, and people of color through job skills training, food entrepreneurship programs, and an ecosystem of support in New York City.
Client: Sir Kensington’s
Join Our Team
No Current Openings.
Please keep an eye out for new positions and send any requests for informational interviews to hello@storyroot.com. Thanks for your interest in joining our team!
Our Commitment to Diversity, Equity and Inclusion (DEI)
Our Commitment to Diversity, Equity and Inclusion (DEI)
Our Commitment to Diversity, Equity and Inclusion (DEI)
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©2025 | Storyroot LLC | Portland, OR
Collaborate With Us
What’s your storyroot?
Let’s start digging.
SAY HELLO
Contact
Social
©2025 | Storyroot LLC | Portland, OR
Collaborate With Us
What’s your storyroot?
Let’s start digging.
SAY HELLO
Contact
Social