We are passionate about integrating impact into business.
Founded in 2019, Storyroot is a fully-remote, woman-owned strategic impact studio that designs integrated sustainability strategies, empowers values-aligned brands, and powers more meaningful connections with stakeholders.
OUR STORYROOT
We are on a mission to make purpose a force for positive change by eradicating greenwashing.
Our Theory of Change
We believe in the power of storytelling and need companies to become agents of change.
We want to empower values-aligned organizations to take true accountability for how they show up in the world by approaching impact with the same measurable proof and rigor as bottom-line drivers.
The more companies that think strategically about impact and engage in more authentic, balanced conversations, the more we can hasten a shift from shareholder primacy to a governance model led by all stakeholders.
We demonstrate how environmental stewardship and social impact can become more integrated considerations in businesses’ core decision-making processes.
Our Values
Our goal is for Storyroot to become synonymous with the quality of our expertise and the caliber of our values.
Meet the Team
This is a small, scrappy, award-winning team of sustainability professionals united by our curiosity, passion, and dedication to impact. Each of us has a unique lived experience, diverse perspective, and a specialized background, which, when brought together, help push and challenge our team, clients, and partners to think in new and different ways.
Katie James
Founder & Owner
Portland, OR
Jillian Spratt
Impact Manager, Comms & Engagement
Chicago, IL
Our Key Partners
Sandra Merrill
Swell Advisors
Natania Malin Gazek
DEI Consulting
Cassie Bingham
UVU Center for Social Impact
Our Vibes
It is our collective promise to bring integrity, honesty, respect, and joy to our work every day. This is how we show up.
Our Fund Redistribution Efforts
We’re humbled to maintain a formalized annual commitment to fund redistribution. Each year, we pick one of our client’s impact partners and contribute +1% of our revenue to amplify our collective impact and connect more deeply with the work we do.
Join Our Team
Impact Specialist
Are you passionate about operationalizing sustainability in business and refining your impact management skillset? We’re looking for a highly motivated, hard-working, and collaborative individual that is ready to bring energy, optimism, and versatility to the team. If you have experience internally managing impact or advising clients on the evolving sustainability landscape and translating impact strategies into balanced and authentic impact stories, this role is for you.
Fully Remote