Our Story

Our Story

We are passionate about integrating impact into business. 

Founded in 2019, Storyroot is a fully-remote, woman-owned strategic impact studio that designs integrated sustainability strategies, empowers values-aligned brands, and powers more meaningful connections with stakeholders. 

OUR STORYROOT

We are on a mission to make purpose a force for positive change by eradicating greenwashing.  

Our Theory of Change

We believe in the power of storytelling and need companies to become agents of change. 

We want to empower values-aligned organizations to take true accountability for how they show up in the world by approaching impact with the same measurable proof and rigor as bottom-line drivers. 

The more companies that think strategically about impact and engage in more authentic, balanced conversations, the more we can hasten a shift from shareholder primacy to a governance model led by all stakeholders. 

We demonstrate how environmental stewardship and social impact can become more integrated considerations in businesses’ core decision-making processes. 

Our Values
Our goal is for Storyroot to become synonymous with the quality of our expertise and the caliber of our values. 

Move At The Speed of Trust*

Move At The Speed of Trust*

Move At The Speed of Trust*

Be Curious

Be Curious

Be Curious

Match Your Enthusiasm**

Match Your Enthusiasm**

Match Your Enthusiasm**

Accept Your Unknowns 

Accept Your Unknowns 

Accept Your Unknowns 

Care Holistically 

Care Holistically 

Care Holistically 

Meet the Team

This is a small, scrappy, award-winning team of sustainability professionals united by our curiosity, passion, and dedication to impact. Each of us has a unique lived experience, diverse perspective, and a specialized background, which, when brought together, help push and challenge our team, clients, and partners to think in new and different ways. 

Katie James
Founder & Owner
Portland, OR
Jillian Spratt
Impact Manager, Comms & Engagement
Chicago, IL
Hannah Perrine Mode
Design Director
Providence RI
Jesse Freeman
Impact Associate
New York, NY
Jesse Freeman
Impact Associate
New York, NY
Sam Brown
Impact Strategist
Carbondale, CO
Sam Brown
Impact Strategist
Carbondale, CO
Rose Ho
Digital Designer
Washington, DC
Rose Ho
Digital Designer
Washington, DC
Hannah Perrine Mode
Design Director
Providence RI
Hannah Perrine Mode
Design Director
Providence RI
Jesse Freeman
Impact Associate
New York, NY
Jesse Freeman
Impact Associate
New York, NY
Jesse Freeman
Impact Associate
New York, NY
Sam Brown
Impact Strategist
Carbondale, CO
Rose Ho
Digital Designer
St. Louis, MO
Our Key Partners

Sandra Merrill

Swell Advisors

Natania Malin Gazek

DEI Consulting

Cassie Bingham

UVU Center for Social Impact
Collaborate With Us
Collaborate With Us

Let's start digging.

SAY HELLO

SAY HELLO

SAY HELLO

Our Vibes

It is our collective promise to bring integrity, honesty, respect, and joy to our work every day. This is how we show up. 

Our Fund Redistribution Efforts

We’re humbled to maintain a formalized annual commitment to fund redistribution. Each year, we pick one of our client’s impact partners and contribute +1% of our revenue to amplify our collective impact and connect more deeply with the work we do.  

Join Our Team
OPEN POSITIONS
OPEN POSITIONS
Impact Specialist

Are you passionate about operationalizing sustainability in business and refining your impact management skillset? We’re looking for a highly motivated, hard-working, and collaborative individual that is ready to bring energy, optimism, and versatility to the team. If you have experience internally managing impact or advising clients on the evolving sustainability landscape and translating impact strategies into balanced and authentic impact stories, this role is for you.

Fully Remote

APPLY NOW

APPLY NOW

APPLY NOW

Application Deadline: June 30, 2025

Our Commitment to Diversity, Equity and Inclusion (DEI)

Our Commitment to Diversity, Equity and Inclusion (DEI)

Our Commitment to Diversity, Equity and Inclusion (DEI)

Collaborate With Us

What’s your storyroot?
Let’s start digging.

SAY HELLO

©2025 | Storyroot LLC | Portland, OR
Collaborate With Us

What’s your storyroot?
Let’s start digging.

SAY HELLO

©2025 | Storyroot LLC | Portland, OR
Collaborate With Us

What’s your storyroot?
Let’s start digging.

SAY HELLO

©2025 | Storyroot LLC | Portland, OR